The city of New Orleans is hoping to address the poor rates of maternal health care in Louisiana by potentially launching RxKids, a pilot program that gives financial relief to expecting and new parents.
If initiated, the program would provide expectant mothers who are 16 weeks along with $1500 during pregnancy and $500 monthly to pay for diapers, formula, food, etc., for 6-12 months after the baby is born.
Nearly 25% of parishes in Louisiana are considered maternity care deserts, contributing to some of the worst maternal and infant mortality rates in the country, according to the New Orleans Department of Health and Human Services.
RxKids first started in Flint, Michigan, by Dr. Mona Hanna, pediatrician and associate dean of public health at Michigan State University College of Human Medicine.
Deputy Mayor of Public Health Dr. Jennifer Avegno said the program would be life-changing for families in the city.
“From what they have shown us, it’s very simple,” Avegno said when commenting on the process to apply. “Not only do you start getting $500 a month for either six or 12 months, you get a really cute box with a letter from the governor of Michigan who says, ‘Welcome, we’re so happy you’re here. Welcome to our newest citizen.'”
The process to apply is through a secure online portal in which the expectant mother would upload official health care documentation, such as a sonogram, for verification purposes. In addition, the portal requires banking information.
Once verified, the $1500 would then be deposited directly into the applicant’s bank account. The qualification process has no income-based requirements.
The Junior League of New Orleans, a nonprofit that operates a diaper bank, expressed its support for bringing the program to the city.
“The Junior League of New Orleans recognizes the challenges many families with infants face in affording basic necessities, and through the JLNO Diaper Bank, we work diligently to help address the diaper need in our community. We welcome initiatives that help families welcoming a new baby access the support and resources they need for a healthy start in life.”
As the city’s health department faces 51% cuts in the 2027 proposed budget, Avegno said funding is still to be worked out, but the city is hoping to model after Michigan, in which federal and philanthropic funds are granted.
The city hopes to launch the program by next year.
To learn more about RxKids, click here.
READ MORE:The city of New Orleans explores introducing pilot program to support new parents
